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5 Mediums You Should Try For Digital Advertisement in 2022

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While Google and Facebook’s share of the digital advertising market should shrink somewhat this year, the research firm estimates that the so-called “duopoly” will still control roughly 60% of the digital advertising market (which, in monetary terms, is about $77 billion).

The remaining 40% of the foreign market is divided among a huge number of participants. Although most of them cannot boast of high traffic, however, the competition for keywords and “interested views” is also much lower here than among the market leaders. 

And if so, then the cost of advertising will also be much lower than on Google or Facebook – sounds tempting, doesn’t it? This topic has also been discussed at CMO conferences and summits. It’s time to test the capabilities of new channels in order to build a killer cross-platform marketing strategy in the future.

Channels For Digital Advertisement

Once you find a promising channel, double your efforts and start spending 80% of your time on it. At the same time, 20% of your time should be devoted to finding other promising channels. In this article, we have collected for you the five most promising channels for testing.

Quora

For those who don’t already know, Quora is a Q&A site that allows brands to reach potential customers by answering topical questions and promoting selected answers to the platform’s 100 million users. Many marketers have yet to master this impressive audience.

A well-written response with a link back to your site can do wonders. What’s more, Quora users spend much more time on your site because Quora users are accustomed to researching a topic of interest in detail. Recently, Quora has been growing in popularity, in particular among B2B marketers. It needs to be carefully assessed and proper marketing needs to be done here as well.

LinkedIn

Pay attention to LinkedIn – the number of valuable users in this network is constantly growing, and the competition remains relatively low. This means that the number of active users far outweighs the amount of content being created. As a result, we get high engagement and low cost per click. B2B marketers should pay attention to the fact that LinkedIn has a paid content promotion option, which generally works quite well.

LinkedIn is such a great medium, that if you consistent enough in your content publishing and work ethics. It will reward you in endless ways. At the same time, try to bring out uniqueness in your posts all the time. This will not only make you stand out but create something that’s hard to copy. So, be yourself whether you are a brand or an individual.

Reddit

Marketers looking for a new channel to promote content should consider Reddit Ads, which help brands reach potential customers. Reddit is one of the most visited sites in the world, but eMarketer predicts that Reddit ad spend will be less than 1% of the total budget this year.

Marketers should also pay attention to the audience of the so-called SubReddits, whose thematic interests are much narrower, which means that the accuracy of “hitting” the target audience increases significantly. A high level of targeting compensates for less traffic. Plus, advertising on Reddit is also much cheaper than advertising on Google or Facebook.

Podcasts

To create an engaging podcast, brands and marketers need to use their own networks to find interesting topics and interviews. The more famous a speaker or guest star is, the more likely they are to arouse the interest of potential subscribers and also be able to attract other celebrities to participate in future editions. In addition, you should not refuse to participate in other people’s topical podcasts in your industry. This industry is still not for everyone, but if the content resonates with the audience, then it is definitely worth trying.

Bing

Despite the fact that Bing does not have such a large audience as other channels, you should not ignore it. Bing Ads are very similar to Google Ads, only they have a 40% lower cost per lead. Duplicate all the top performing Google campaigns in Bing. You can expect similar performance and an additional increase in traffic.

Bing has always been the medium where advertisers and search engine masters can get your cost to make up for the revenue you get. Because not everybody searches on google all the time. People have many other mediums as well.

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How to Find the Original Source of an Image On Google?

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Images have become an essential part of the web these days. Every website you see these days are loaded with images. Even the ads displayed on different websites and social media platforms come in the form of imagery. The reason behind the extensive use of images is their ability to engage users. Moreover, the human mind can process visual information far more effectively compared to the content in textual or audio forms.

Google is considered the largest database of images. Whenever we search for something online, it also displays images as search results in a separate tab, which reflects how important photos are to the web. However, there are many times when we need to find the source of an image. Google can help us do that, and there are different ways to search for the source of an image on Google.

Here we will enlist a few methods to find the actual source of the image on Google and some reasons that persuade you to do that. Read on to know more.

Reasons Behind the Search for Original Source of an Image 

Here we will discuss a few reasons that make you search for the image’s source on Google and other databases. Further details are given below:

Use of an Image on Your Website

A few instances require you to go out of the way and find images online that relate to the content to be published on your website’s landing page or blog. These images may include product photos, process diagrams, and infographics containing authentic facts and figures. You can’t compel your visitors coming to your landing page or blog to take any action without the presence of engaging visual content.

The only problem you will encounter here is copyright issues. You can’t just pick any image from the web and post it on your site. You need to get prior consent from the owner of that image. This process is only possible when you get to know the source of the image you want to publish on your landing page or blog. Hence, you may need to search for it on Google.

Finding a Person Online

Catfishing scams have become quite common these days. Scammers replicate another person’s profile to cyberbully, blackmail, and scam ordinary users. If you have any doubts about a profile that is weirdly interacting with you, you may need to research properly to find out the reality of the suspicious profile.

Finding images on Google can be a great help for you. Doing this will help you discover the reality of an ambiguous profile. Moreover, you will avoid a scam that can potentially make you lose money. Hence, finding the source of an image on Google will help you avoid scams and back yourself away well in time.

Methods of Finding Original Source of Images on Google

Here we will outline a few methods to help you find the image’s original source on Google. Scroll down to know more.

Text-based Queries

The first method refers to the conventional way of searching anything on Google. You will use a textual query to find the online source of an image on Google. In this method, you can include the names of objects, places, persons, processes, or any other type of things featured in the image to give Google a solid clue. However, this method will take a lot of time and effort.

Sometimes you can’t afford to put a lot of effort into a task, especially if it is boring, like finding information about the source of an image. Moreover, there are few chances for you to find the correct match. Therefore, it is better to use other methods discussed further in this section.

Google Images

Google Images is a massive database that features billions of images. You will find a wide variety of images available here. However, you must know the trick to get the right results from Google images. Text-based queries on Google Images won’t give you the correct result, and you will spend hours. Google Images also supports the reverse image search method to help users find their required images easily.

All you need to do is input the URL of the image or upload the image by clicking on the camera button on Google images. Once you do that, the CBIR (Content-Based Image Retrieval) algorithm working behind Google images will use advanced technologies to analyze the content of the picture and bring results that match the uploaded image.

Use of Third Party Utilities

Another way of finding the source of images on Google and other databases is using 3rd party reverse photo lookup utilities for this purpose. You will find numerous platforms that offer you the option of reverse image search. All you need to do is find one that provides search results from all popular search engines and image libraries. 

Once you access such a utility, simply input the URL, upload the image, and opt for the search option. Upon doing that, you can get search results from Google, Bing, Yandex, and many other libraries in one place. This way, you can quickly get the required information about any image.

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ID Document Verification as a Response to the Digital Challenges

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Our civilization and the planet we live in are developing at an ever-increasing rate. People should alter their habits and behaviours to adapt and stay practical when quick changes emerge around them. One must move quickly just to maintain one’s position; those who resist the new are destined to lag behind and become overwhelmed by novelty. Identity theft is covering the world with darkness. Document verification is the solution.

The 21st century offers many advantages, no doubt. The world is more practical than ever thanks to enormous technology breakthroughs. It seems unlikely that anyone could have foreseen our lives being as digitised as they are now.

In the past, only basic services could be ordered online or over the phone, such as food delivery, meeting scheduling, restaurant reservations, etc. Certain services could not be delivered in a digital environment for security reasons without a trustworthy means of document verification. Even that has changed now. Citizens can open bank accounts, ask for loans, or get insurance remotely, among other things.

But many of the problems with document verification continue. When certain difficulties are overcome, new issues arise that must be addressed separately. Now let’s talk about the current situation and what can be done to address the challenges of our digital environment with regard to document verification.

There is a Demand for Digital

The world has changed from what it once was. The speed of life today is significantly faster than it used to be. The most valuable asset in an era of abundance and a fast-paced, competitive atmosphere is time, which cannot be sold or traded. Despite the fact that we are more pragmatic than ever, time saved is time invested in something else. Certain businesses put tremendous pressure on others to follow by completing tasks and providing services more swiftly.

Long lines had been replaced with scheduled appointments, but as remote services entered the market, both clients who valued their time and businesses looking to save expenses associated with customer support found the new status quo inadequate.

As a result, the majority of businesses are now able to offer their clients the option of receiving services in the convenience of their own homes.

As is always the case, the supply followed the demand. Although many organisations pushed employees to use technology, many felt more at ease conducting business in person. The global dissemination of COVID-19 had altered the scenario. Time became a secondary concern after safety. Schools, colleges, banks, government agencies, and in some circumstances even hospitals have started to function remotely. Once again, the world has changed, and it is doubtful at best whether things will ever be the same again.

Businesses that don’t shift to accommodate this transition are generally doomed to failure; nevertheless, those that do prosper include the banking sector, particularly fintech. Businesses that don’t shift to accommodate this transition are generally doomed to failure; nevertheless, those that do prosper include the banking sector, particularly fintech.

Identity Theft

Even without remote services, identity theft existed. The approach was riskier for the fraudsters, though, and it frequently dissuaded a sizable proportion of them.

However, the modern world’s digitization creates the conditions for fraud to be as pervasive as it is. Criminals profit from gaps in the procedures, particularly those involving document authentication. The black market has made it simple to obtain stolen personal information, such as someone’s name, address, social security number, and bank account number. On the dark web, Social Security Numbers (SSNs) may be purchased for as low as $1!

According to Proofpoint, 33 percent of U.S. people have had their identities stolen at least once. Identity theft is most common in the U.S.

Artificial Identities

The creation of new, synthetic identities using actual and fraudulent personal data is another trend in the criminal world. Then, fraudsters utilise these false identities to establish a solid and credible credit history. They finally maximum all of the credits after months or even years, at which point they permanently vanish, leaving the banking industries running after phantoms.

Everyone is harmed

The losses from fraud are enormous. Business Fraud Prevention (BFP) estimates that private organisations, including small businesses, suffer a median loss of $164,000 annually in the U.S. as a result of fraudulent operations, with the absence of internal controls playing a major role in this loss. In other words, if businesses take the required actions, the losses can be avoided.

Those that suffer are not only businesses. Due to compromised credit history, those whose identities or personal information have been stolen may later have trouble getting credit. Children are typically the victims of identity theft since, per a new study, they are 51 times more prone than adults to do so. They may not discover the stolen personal information till they are adults.

It does not speak highly of the businesses either; after all, why would want to do business with a firm that is careless in failing to shield potential customers from identity fraud?

Verifying documents is essential for success.

Despite how dire things appear, there is a fix for these issues. If an effective and trustworthy identity verification mechanism is implemented, the majority of identity and other frauds can be avoided. In an ideal world, every business would work to put these protections in place, both for their own security and to lessen global corruption. The goal should be to stay ahead of the curve; following the law and the rules are not enough.

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Expand Your Multi-Service Business in Different Country With Gojek Clone App

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Expanding business with the Gojek Clone app just became easy! Entrepreneurs only need to purchase the app, get it white-labeled, and launch it on different platforms like Android and iOS app stores. That is how effortlessly you can establish a multi-billion dollar company and expand in various countries. 

To help you understand how you can expand with this on-demand multi-service app, we have compiled a small guide for you! Take a walk through this guide. 

Expanding to Other Countries with the Gojek Clone App 

What do you need to expand in other countries? You need to build an app that elevates the user experience. To ensure that customers will love the app, take the demo app trial. Until and unless you enjoy the experience, it will be difficult to affirm that the customers will love the app! 

Remember, don’t invest in Gojek Clone app trials! They should be FREE! 

1. Integrate preferred languages and currencies 

Every country has a different language and currency. The first step to expanding the business is integrating the languages and banknotes of the countries you have set the expansion plan. For example, you are a USA-based company. Now, you are planning to expand to 5 different countries: 

  • Thailand 
  • Singapore
  • Turkey 
  • Brazil 
  • Dubai

Therefore, you have to integrate the languages and currencies of these countries into the multi-service app. Customers in these countries can now easily browse through your app and book the services accordingly, hassle-free! 

2. Integrate the local payment gateway 

Another way to easily transit into other countries’ ecosystems; you need to ensure that the platform integrates local payment gateways. Let’s take the example of the above-stated countries. 

  • Thailand: Omise Payment Gateway 
  • Singapore: Omise Payment Gateway 
  • Turkey: Iyzico Payment Gateway 
  • Brazil: Zoop Payment Gateway 
  • Dubai: Payfort Payment Gateway

3. Measure the app desirability in other countries 

What would be the point of expansion when customers don’t wish to use your app? Assure that your Gojek Clone app has something distinctive and unique to offer. To create something that will trigger the customers and attract them, 

  • Brainstorm unique ideas 
  • Examine and study what customers want 
  • Look at the competitors 

4. Make your app bug-free  

Performance issues can disturb your business! Therefore, you must avoid any kind of bugs and problems in the app. If your app keeps crashing, users may decide to uninstall your app. Moreover, if that keeps happening it will completely shatter your brand image. All that will lead to creating a negative impact and probably thousands of poor reviews and ratings on the app! 

Here are a few points that you should do to avoid any trouble: 

  • Minimize the notifications.
  • Ensure that the app doesn’t use excessive CPU. 
  • Work on security and privacy concerns. 

5. Focus on a few markets first 

Expanding the business internationally is exciting. It can bring you abundant profits and success. However, the wisest thing to do is focus on a few foreign markets before covering the entire globe. 

Study the market for your Gojek Clone app before moving further with expansions. Choose the countries where your business could gain considerable success! 

Another sure-shot way to ensure that your expansion will be smooth sailing is – MARKETING! Remember, a well-optimized app can never attract the customer on its own until you market it. Use social media marketing, SEO, and other online advertising ways to create a marketing plan that is suitable for your business. 

How to Ensure That the On-demand App Solution Is Genuine? 

The question is very important. As an entrepreneur, you should always look for authentic sources for your business requirements. Here, let’s talk about selecting the right on-demand app solution before expanding your business. 

  • The app that you’re purchasing must have a lifetime licensed source code. 
  • The solution has to be sourced from a white-labeling firm that has already launched 1200+ apps. 
  • The firm must showcase the video testimonials of its clients on the website and other social media channels. 
  • Ask about the technology stack used by the white-labeling firm. Ensure that every technology is the latest in the market!

Conclusion: 

Boosting sales and revenue, at the same time, requires you to expand the business and invest, initially! Therefore, for an easy transition to other economies, invest in the Gojek Clone app. This on-demand multi-service app is an excellent solution for entrepreneurs who want to succeed and earn more money.

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