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Finding real estate clients and getting referrals is critical for success as a real estate agent. You want to find people who are great to work with, but you also want to offer an experience that keeps them raving to their family and friends when they too need a real estate agent. That’s why it’s important to show appreciation for your clients. These people are the lifeblood of your business and by offering them wonderful gifts at closing, you can stand out in their minds. So, think beyond those annual calendars that have your business name and instead give memorable and interesting gifts. Here are 7 ideas for gifts to show your appreciation in ways that go beyond the money they spent buying a house with you:
Bottle of Wine or Favorite Liquor
For the clients who enjoy premium drinks, add to their wine or liquor collection in their new home. This can be an especially good gift if the home they bought has a wine cellar or bar. Buy them a nice chardonnay or find a rare bourbon for sale. A bottle of wine or liquor is a great way to say thank you. It shows that you heard them and their likes when they were in the buying process which can make them feel valued as a person and not just a business transaction.
Gift Cards to Favorite Stores
Moving into a new place comes with many different expenses. People may want to add new decorations, curtains, or even furniture pieces. Giving a closing gift that includes gift cards to their favorite stores can help them make those changes so their new home feels warm and cozy to them. Additionally, gift cards to restaurants can be helpful for those nights when people are just too tired to make dinner.
Home Improvement Project
Some clients walk into a house and love everything about the place except for the bathroom or the paint job, or the way the porch looks. Depending on the value of the real estate transaction, you as the realtor may be able to help fund their project when they move in. What if you could pay the contractor to install new steps or you could hire painters to give a fresh coat of paint to an entryway? This gift would provide something meaningful for the client.
Family Portrait Session
Families love to make memories. A great family portrait photographer can capture these memories in a unique and beautiful way. By paying for their session and even a credit to purchase a large wall print, you can be a part of them making new memories in their home. Some photographers capture portraits at local parks and beaches while others do more formal sessions in their studios.
New Appliances
Another great closing gift is new appliances. Think about it, you can sometimes get a few new pieces for under $3,000. If you just made $15,000, think of that $3,000 as an investment in word-of-mouth marketing. How good would it feel for your new clients to walk into their new home only to find that the kitchen had a new stove and refrigerator? That’s why this makes such a good closing gift. You can ask your client directly if there are any specific items they would like to replace right away or if they want a specific washer and dryer as an example.
Smart Doorbell or Other Smart Home Devices
Some people love those Ring doorbells, and it’s no wonder. It can certainly offer a piece of mind to people who want to feel safer in their homes. A smart doorbell or other smart home device is a great gift for your real estate clients. It can be used to open the door remotely, so you can let people in even when you’re not home. Smart doorbells also offer features like motion sensors and night vision cameras.
Robotic sweepers, smart baby monitors, and even Alexa devices are other smart home devices that your clients might love. Make sure these are things they have mentioned wanting before you get them. You want to make sure that the gift is truly something they will love and not just a personalized cutting board.
A Cow
If you just sold someone a farm, a cow could be a great gift. However, you can also purchase beef from a local farmer for your clients who value quality organic meats. Buying them a whole cow so they can eat beef for a year or more is an excellent housewarming gift as well. Just make sure they have the freezer space before you give it.
