Turning Natural Lip Care Into a Homemade Business

Chapstick wholesale USA
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Lip chapping is a common problem. Many people use a balm or stick daily to keep their lips soft and smooth. Chapstick wholesale USA and lip balm might not be something you would immediately consider when searching for a business opportunity. However, natural lip care is becoming a more popular product.

It is possible to market your skill of making lip balm. You can channel your passion for DIY and create side businesses from it. For budding entrepreneurs looking for new business ideas, DIY lip balm is a great product to build a business around.

You can quickly adapt the recipe below to make your own natural private label lip balm. Homemade lip balm can be a great way to turn your creative passion into a product.

The natural lip care market is expanding as consumers shift from high-processed products. One industry outlook report shows that 42% of women over 18 years preferred natural beauty products to synthetic products in 2015. The same report also indicates that global lip care products will continue to grow at a steady pace of over 4% between 2016-2020.

These statistics are not the only ones. Google Trends also shows that interest in “natural lip balms” search terms has increased steadily over the past two years.

Different types of homemade lip balm

We’ve seen that natural lip balm is insufficient demand to support a new line of homemade lip balms. Let’s now look at the different types you can make.

There are many natural lip balms, but these are the most well-known and widely available.

Natural lip balm made from beeswax

Beeswax is a popular choice for natural ingredients to make your lip balm. Beeswax is the base of Burt’s Bees natural lip balm, a famous brand.

Beeswax can also be ordered easily, is easy to mix with other ingredients, and is affordable.

Tinted lip balm

Natural lip balms are generally used to prevent chapped lips. However, many people also love to add colour to their mouths.

Tinted lip balms come in a wide range of colours. You can make a variety of shades with a little bit of lipstick or mica powder.

Medicated lip balm

Many natural lip balms can soothe chapped lips or dry skin. Camphor and menthol are two of the most popular ingredients, as they ease dry lips.

To add healing properties to their lip balms, homemade makers can include essential oils such as lavender for stress relief.

You can sell your homemade lip balm personally.

Although many online retailers start selling, it is important to not discount the value of in-person sales. Face-to-face sales opportunities are a great way to reach customers and test new products.

You can package your homemade lip balm and present it beautifully in person. You can set up a booth at your local craft fair or go to flea and farmer’s markets to sell DIY lip balm. There are many opportunities for in-person sales.

If interested in temporary retail, you can also open your own pop-up or “pop-in” shop at a cosmetics or beauty store.

These events allow you to connect face-to-face with customers and chat with potential wholesale clients.

If this isn’t enough reason to make homemade lip balm, you should also consider selling in person.

Making friends with fellow entrepreneurs and craftspeople: Connecting to your customers is priority No. Meeting other entrepreneurs is a great benefit. Inspiration and new ideas can be generated for your products or marketing strategies.

Locate wholesale customers: In-person sales allow retailers to locate potential wholesalers of their hand-crafted products. This enables you to sell homemade lip balm in already-established shops and reach their existing customer base.

Experimentation – Got an idea for a product or service? You might also need a new method to set up your booth. You can experiment with your products and get feedback immediately, which is a significant advantage over eCommerce. You can give demonstrations, address customer questions at festivals or pop-up shops, and determine if a new marketing strategy or collection is working.

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