A business card is, at most times, the second interaction of businesses with each other. The first place of interaction may be a corporate building. Therefore, it is of huge importance that your business card exudes professionalism, integrity, and uniqueness. It must be able to set you apart from your competitors owing to its powerful design, strong marketing messages, and ample contact details. Just like brands such as Cox internet offering different Cox cable bundles , Netflix offering more streaming plans, and Walmart focusing more on their marketing collateral, you need to do the same.
There are many many businesses IT solutions, however, struggle hard when it comes to creating good business cards. If you are the owner of a business and facing the same issue, look no further. In this blog, read about the best ways you can create superb business cards!
A business card must have a clear theme. It must clearly state what it is about and portray your business message effectively. There must be a clear tagline beneath the logo and the colors must depict the nature of your brand. You must opt for colors, design, and content layout that follow a certain theme that is relatable to your brand.
Fonts contribute massively to marketing activities. A prospective business partner may become disinterested in your brand if the font is dull and outdated. Do some research and find out which font types are trending. Use them. You must also consider the primary colors of your business while selecting font colors. It is also necessary to select an appropriate font size that even people with impaired vision can read. The name of your company must be bold and larger than the other text on the card.
Proper Orientation and Format
Using space properly is of pivotal importance in a business card. You have to select the correct orientation for your business card. This will allow you to include information properly. You will also be able to express the style of your brand effectively. Perhaps, you would like to keep things traditionally formal? Maybe, you are the owner of a fashion company and want to flaunt your nonconformist sense? Proper orientation and format of the card will allow you to showcase any of these two approaches like a boss! You may want to go for a card with rounded corners that comes in portrait orientation.
Your business card must contain all the necessary information so that prospective clients can reach out to you. You must include your business contact number, email address, and mailing address on the card. Apart from this, social media addresses and a link to your company’s website are necessary as well. Depending on the template of your card, you may choose any appropriate space to include this information. However, generally, contact details are present on the back of the card.
Use it for Dual Purposes
It is important to understand that you can use your business card for more than a single purpose. You can use it as a visiting card as well as a business card at the same time. On the front of the card, you can include your personal details and contact information. However, on the back, you can share information regarding the company you’re an owner of. In this way, people will be able to get access to both your personal and business details.
Have an Impactful Logo
One’s logo showcases their class and it matters big time! A fashion company with a formal logo, unless done right, will not be able to register a powerful impact on the customer. Therefore, it is important to spend ample time creating a logo that grabs the attention of a potential client.
Keep It Simple
As mentioned earlier, it is important to manage the space on a business card appropriately. At the same time, it is necessary to refrain from bombarding it with content. You need to be very specific about the type of information you share with your prospective client. Perhaps, certain business information is better left out. Later, at the time of the meeting, you can share it with the client. A lot of text on the card will make it difficult to read. The reader will find it difficult to absorb all the information and may even become disinterested in your business.
Include a CTA
Although it is not necessary to do so, you can definitely include a CTA (call-to-action) in your business card. This can act as a motivating factor and facilitate sales. You can share an incentive such as a discount to encourage them in doing business with you. A QR code can be an excellent idea for a CTA. Let the QR code act as a means to your website, newsletter, or a special discount!
At the end of the day, it is very important to review your business card. Some mistakes may linger on. Remove them. Check if the names, websites, and email addresses are correct or not. An initial print will also allow you to have a look at the print quality. See if the colors live up to your expectations. Check if the card quality meets your requirements or not. Once you perform all these checks, it is time to go for mass printing.