Top Ideas On How To Design A Luxury Brand Website

Top Ideas On How To Design A Luxury Brand Website
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From Louis Vuitton to Chanel to Gucci, luxury fashion houses are racing to embrace digital technology. As a result, online sales are expected to drive future growth in the luxury goods market, which will account for 25% of the market by 2025

Luxury e-commerce is a key growth driver for both digital and traditional luxury brands. This represents a major shift in the approach to e-commerce for the traditional luxury industry. 

However, designing websites for such brands is not an easy task. As a web designer, you must be extremely skillful and efficient at your job. Therefore, this article will help you with some quick tips on how to design a luxury brand website.

If you want deeper knowledge of web designing, you must read books and guides on this subject. Download some of the top web designing ebooks from rarbg for free. 

Digitization Of Luxury Brands

The year of COVID-19 was marked by an unprecedented health crisis and global economic turbulence. Some fashion companies believe they are better equipped than others due to their digital know-how. 

With countless closings and reopenings taking place, it’s now safe to look at in-store consumption as a distant ‘Once Upon a Time’ dream.

By 2040, 95% of all purchases will be made via e-commerce, with digital inventory expected to grow to 72.9% across all sectors by 2021. 

Here are some stats that prove how your favorite luxury brands are embracing the new age of digital engagement—

  • Ralph Lauren has launched the market’s first Snapchat logo scanning feature for all the latest clothing. 
  • Chanel has over 57 million social media followers worldwide, the most of any luxury brand. 
  • According to parent company Kering, Gucci’s sales in 2017 increased by 42% to 4.26 billion euros ($5.25 billion). One reason for its success is that YouTube has more than doubled the industry average for high-quality video.

This holistic, digital approach aims to engage consumers in new and innovative ways during the holiday season and beyond.

Luxury Brand Website Designing Tips

Given below are some of the important tips that you must follow when creating a website for a luxury brand—

Understand Your Consumer Base

If you want to attract the attention of luxury consumers, you need to offer more than a great product/service. 

Luxury customers want to know not only what they can do, but also who they can be. So it’s essential to deliver a holistic concept, story and experience that reflects who they are and what they want.

Luxury shoppers also buy experiences such as entry to VIP events or glamping. Consider the value of your target market when you start brainstorming what your top product marketing campaign might look like.

Perfecting The UI

An attractive website creates a halo effect where people appreciate the quality of the product, customer service and more. 

There are features that luxury brands often use and design elements that people feel are more luxurious. For example, use more space, store fewer products in store windows and use fewer colors. 

Almost a third of luxury brands say they’re not mobile-optimized, but anyone can optimize their site, so it doesn’t look cheap. 

Much of what constitutes “cheap” design is very similar to what constitutes instability. After all, the most important factor influencing trust is visual design.

Marketing Strategies

Fashion marketing does not meet customers’ needs and is not in the position of top sellers. On the other hand, luxury marketing can fetch even higher prices when combined with a strong and exclusive brand. 

The key to working with fashion brand influencers is choosing the right followers. If a celebrity is a fan of your brand, don’t hesitate to take advantage of this opportunity. 

Key supporters pay attention to and need a suitable digital marketing strategy for luxury brands. Of course, they’ve seen the quality and other designs, but a compelling story and a sense of rarity can put your brand at the top of their wish list.

The Final Tip

Social media for luxury brands is a way for luxury digital marketers to reach and engage with their loyal followers. Wealthy and educated people have become the dominant force in the social media landscape. 

Social media allows luxury brands to find an unlimited number of customers who will pay the most for your product or service.

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