What makes a good hybrid event?

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Organizations that host events are changing their approach by switching from virtual to hybrid events as restrictions ease up in some places. Hybrid events are becoming more popular among member-based organizations and many association event planners. To give attendees the ease of selecting the attending experience that works best for their time and budget, they combine the best of in-person and online events.

Events that are hybrid are more adaptable and inclusive. They also offer the chance to keep the advantages gained from developing virtual experiences over the previous year while reintroducing the in-person experience. Extended audience reach, creative ways to create and reuse event content, and an overall rise in return on investment are a few benefits of hybrid events. The event strategy must include hybrid events that integrate real-world and online interactions.

If you are new to hosting hybrid events for your business, you are in the right place. In this session, you will find the best tips that can help you improve the effectiveness of your hybrid event and boost audience engagement.

Reasons why hybrid events are important to your event strategy

Hybrid events are the perfect bridge between online events and in-person events. It is an essential marketing tool for different marketers that can help to improve brand awareness, promote the product, share the information, increase the attendees and improve ROI.

In addition, this form of event is easier to host compared to other traditional events. One of the positive points of hybrid events is that they don’t require different high-end technology such as augmented reality, virtual reality, hologram, etc. A computer system, a hybrid events platform, and a stable internet connection are required to make a high-quality hybrid event. There are different benefits of considering hybrid events for your business. And some of them are given below:

  • Reduced travel costs
  • Feed your marketing pipeline for the year
  • Greater flexibility
  • Increased reach & attendance
  • Higher engagement with your audience
  • More powerful sponsorship opportunities
  • Reduced environmental costs
  • Address the changing needs of your audience
  • Improved return on investment
  • Valuable data & metrics

Best tips to host a successful hybrid event

Define your event strategy

Before hosting a hybrid event, you need to be clear about what key performance indicators and goals you want to achieve. In order to host a successful event, you also need to understand why you want to create a hybrid experience.

Finding the answers to certain important event questions, such as those outlined here, is the first step in starting your hybrid event plans.

  • Is it going to be a relationship-building event with the audience?
  • Are you interested in brand awareness or lead generation?
  • Do you want to use the audience base as an opportunity to promote your service or product?
  • How long will your session run?
  • Will you have different sessions for in-person and virtual participants?
  • How many sessions will you host in a single hybrid event?

Keep content engaging

During a hybrid event, your content may be even more crucial than it is for an onsite event. Engaging virtual attendees in front of a computer screen is far more challenging. Include live polls or Q&A to engage online attendees. No one wants to listen to a four-hour keynote speech, so make sure the sessions are a digestible length.

In order to hold your audience and improve the engagement level, you need to use attractive and informative content in your hybrid event. Before planning a hybrid event, you also need to decide what kind of content stirs your target audience’s interest: The following can assist you in generating content ideas:

  • What content are people consuming online?
  • What type of content resonates with the people in the past?
  • Are there any emerging industry trends that are required to be brought to attention?
  • What are some common issues?

Navigate the time zone

One of the main advantages of hosting a hybrid event is that it allows your participants to join your event virtually from anywhere. The difficulty here is dealing with the different time zones of your virtual attendees. For instance, attendees in Australia won’t be able to see the keynote speech live at 10.00 a.m. Make sure your virtual participants can access the sessions you are delivering on-demand. Offer the same session live numerous times if you can so that individuals can attend at a time that suits them and experience it live.

Find the sponsor

You can increase the ROI by involving partners and sponsors in your hybrid event strategy. So sponsorship is vital to hosting a successful hybrid event.

Therefore, your hybrid event must provide your sponsors with the same or more value than an onsite event would. There are numerous ways to effectively promote your sponsors to both your online and in-person attendees. Here are just a few things to get you started:

  • Virtual and physical sponsor booths
  • Sponsored sessions
  • Push notifications
  • Mobile app banner ads
  • Sponsored commercial before accessing on-demand content
  • Event website sponsors page
  • Sponsored session

Analytics

Your activities after an event matter is just as much as what you do while it’s happening. If you don’t learn anything from hosting an event, it’s pointless. Send out a post-event survey to learn which topics resonated with participants and how they felt about their in-person versus online experiences. During the event, keep an eye on the data related to your attendance. Make sure to contact attendees that participated actively in your sponsors’ booths, attended a lot of sessions, or asked lots of questions.

If your attendees can’t join your in-person event, hosting a hybrid event can be an ideal solution. With a few proven approaches and the right technology, you can host a highly effective hybrid event that can help you to attract more attendees, promote your brand and increase revenue. If you don’t know how to organize a hybrid event, you can connect with a trusted hybrid event live streaming service provider. They utilize a reliable hybrid meeting platform and a wide range of interactive tools such as live chat, poll, survey, etc. Their expertise can help you to increase audience engagement and make your hybrid event more interactive.

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